Nine Quick Email Marketing Tips to Boost Engagement
Today, email marketing remains one of the most powerful marketing strategies for all types of business. As well as being one of the most effective ways to generate new leads, it's also one of the easiest strategies to implement. If your email marketing program needs a lift, use these nine tips to boost engagement and ultimately sales.
Nine Tips To Boost Engagement
Use an Email Subscription Popup
There's lots of evidence on the effectiveness of pop-ups to build email lists, which is why so many business websites use them. What's more, studies have shown that they don't have a significant impact on bounce rates. If you want to avoid using popups on your site, consider using a scroll box that slides down the page after users scroll down.
Ask for Emails in Exchange for Site Access or Content
Creating a soft barrier between your business and potential customers can be an effective way to build your email list. Having a popup registration form can strengthen your credibility and increase people's “fear of missing out.” Offering exclusive content in exchange for customers' email addresses has the same effect.
Not all businesses use segmentation to engage their customers. Why not stay ahead of the curve, and start segmenting your emails from now on? People expect email messages to relate to their specific needs, so work out ways to separate your customers into different groups. You can then tailor future messages to address each group more specifically.
When someone subscribes to your email list, make sure they receive an automatic email with a welcome message. It makes you seem more personable and it's a good chance to use the double opt-in method so that people can confirm they want to receive your emails. Just make sure you tell people in the initial sign-up form to check their spam or junk mail folder for the confirmation email.
Use Responsive Emails
If your emails are not mobile friendly, you could be missing out on a huge segment of your audience. With many consumers using their tablets and mobiles as primary devices, delivering mobile-friendly emails that are easy to read and engage with is crucial.
Experiment With Email Subject Lines and Delivery Times
Many marketers fail to regularly test their email subject lines; they just send them out and hope for the best. This is your chance to gain the competitive advantage. There are plenty of online resources to help you create more powerful subject lines, so get researching and start testing them out.
Additionally, use your analytics data to discover the best times to deliver your messages. Do more people open your emails if they're delivered in the morning or evening?
Optimize Every Call-to-Action (CTA)
Powerful calls-to-action are one of the most effective ways to increase click-through rates (CTRs). To optimize CTRs, consider the following when creating CTAs:
- Address the needs of your audience. (What do they really want?)
- Use strong and simple language with action verbs. For example, “Call Now” or “Download Now”
- Make it stand out on the page using contrasting colors
- Use multiple CTAs on each page
- Test different versions of CTAs
Make Every Email Shareable
Making it easy for people to share your emails is a simple strategy that many marketers overlook. People like to share emails with friends, family, and colleagues, especially if they're useful or entertaining. Tips to maximize shares:
- Ask people to forward your email
- Include sign-up links so everyone receiving the email can subscribe to your list
- Include social sharing buttons so people can share your content via social media
Ask People Their Communication Preferences
Make sure your subscribers receive emails they're actually interested in. Give people the option to only receive emails about certain topics, and they're less likely to unsubscribe.
The Bottom Line
The best email campaigns feature valuable, benefit-driven content that is delivered to the right people at the right time. When it comes to converting prospects into leads and driving sales, it's still one of the most effective forms of marketing.
Do you need help with your email campaigns? Is your website set up to attract more email subscribers? For help with this and more, give me a call and we'll discuss your individual requirements – no obligation.
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