Brand Identity & Strategy

Creating effective promotional assets for games requires a careful balance of visual appeal and strategic messaging. For Node Rush, a strategic puzzle game centered on node connections and pathways, we developed a prompt system that generates consistent, brand-aligned promotional banners. The approach focuses on capturing the game's core mechanics and aesthetic through modern, tech-inspired design elements. The prompt structure emphasizes key visual components like the signature connection patterns, sophisticated color palette, and strategic positioning elements. By standardizing the banner generation process, we ensure brand consistency while allowing for creative variations. The design system incorporates dark backgrounds to highlight the game's distinctive node-connection mechanics, complemented by electric blue accents that reinforce the digital theme. This systematic approach to promotional content creation demonstrates how careful planning and clear guidelines can streamline the game marketing process while maintaining brand integrity and visual impact.