Online Marketing Essentials: Social Validation and How to Get It Right
April 28, 2015Why SEO Is So Important for SMBs
May 26, 2015Deciding how to market your business online can be a struggle, and getting it wrong can have a huge impact on your bottom line. Many businesses have found out the hard way that hiring an in-house design and marketing team doesn’t just have a profound impact on company running costs, but also efficiency. If you hire the right digital consultant, you can save time and money, improve your online credibility, and run your digital campaigns more effectively from the get-go.
If you’re unsure about the benefits of hiring a digital marketing consultant, here’s our rundown of the top six reasons to outsource some of your digital operations.
Take Advantage of the Latest Digital Marketing Trends and Tools
As digital consultants, it’s our job to know the latest and most effective digital strategies in order to give our clients the most practical and cost-effective solutions. By hiring a professional consultant, you can rest assured that they are up to speed with industry trends and best practices, so you don’t have to read up on the latest web design, search engine optimization (SEO), software, and technology news. At StevenMilanese.com, we also have full access to premium marketing software, so you don’t have to pay extra for design and marketing tools.
Tap Into a Digital Marketing Consultant’s Expertise and Industry Contacts
Professional digital consultants have years of experience working with a broad range of companies from different industries. With every successful campaign, we learn more about each industry and the most effective techniques. When appropriate, we can then take the most effective strategies and apply them to other business projects. We can also use our website to feature successful client campaigns, giving even more exposure to featured brands.
Get a Better Return on Your Marketing Investment
The total cost of hiring a team of full-time marketers with all their health care benefits, paid vacation, sick days, and training costs is considerable. Finding the right people is also tricky. Unlike full-time staff, a digital consultant only gets paid for the actual work produced. At StevenMilanese.com, you can pay a flat fee for any services, so whatever you need – from website development, graphic design, and programming to SEO, mobile optimization, and branding – we already have the experience and knowledge to turn your business plans into reality.
Attract and Convert More Website Visitors
Many businesses make the mistake of hiring a website design firm that doesn’t actually understand SEO and how to maximize on-site conversions. In an increasingly busy online marketplace, it’s crucial to stand out from the crowd and maximize your sales potential. But you can only do this with a marketing team that really understands how design, user experience, and conversion optimization are all interconnected. You need more than just a functional website; you need a website that works for you 24/7 to bring in more qualified leads and turn them into paying customers. Anyone can get a website built on the cheap, but for long-term success you need to plan for content, SEO, lead generation, conversion optimization, data analysis, site maintenance, and more.
Benefit from an Outside Perspective
An outside consultant will also bring in fresh ideas. Many companies get so used to doing things their own way that they lose sight of how they’re being perceived by consumers. With limited time and resources, it’s understandable, but bringing in a fresh pair of eyes can really energize any marketing project. What’s more, unlike internal employees, at StevenMilanese.com, we’re not afraid to say if we don’t think something is working for your brand.
Scale Up Your Digital Marketing Efforts
Finally, when you’re only using in-house staff, the only way to increase your marketing output is to either make your current employees work for longer hours, or hire more employees. Our team of experienced professionals can be called upon at any time if you need to scale-up your operations.
The Bottom Line
The benefits of hiring a digital marketing consultant are clear:
- Get a better return on your marketing investment
- Set up digital campaigns quickly
- Capitalize on the latest marketing trends and tools
- Get insights into industry best practices
- Have a website that is optimized for SEO and conversions
- Get a fresh take on your business
- Scale up your marketing efforts
Companies of all sizes are outsourcing digital projects to take their business to the next level. StevenMilanese.com can give you more flexibility, access to trained professionals, and cutting-edge technology to help your business grow.
If you want to see how our digital consultants can help your company increase leads and revenue, while saving you time and money, get in touch for a free, no-obligation consultation.
