Six Benefits of Hiring a Digital Marketing Consultant
May 5, 2015Why You Should Care About Having a User-Friendly Website
June 9, 2015Search engine optimization (SEO) is a marketing strategy that some businesses still have trouble getting to grips with. It’s a complex topic that is constantly being redefined. Put simply, SEO is the process of improving your rankings in search engine results pages (SERPs) and attracting more of the right people to your website.
As well as solid website design and programming, SEO also involves content marketing and social media management. At StevenMilanese.com, we’ve seen many businesses losing out to their competitors because of poor SEO strategies, so we’re going to take a look at eight specific reasons why it’s so important in online marketing today.
1. Boost Your Search Engine Rankings
The main goal of SEO is to let search engines know that your website is relevant and create a great user experience for your visitors. Among other things, this involves using the right keywords, website structure, and HTML code so that you look good in the eyes of search engines and achieve higher rankings.
2. Improve the User Experience
A combination of user-friendly navigation, fast-loading web pages, and great content helps to provide the best possible website experience for your visitors. Because search engines want to give people the most relevant and helpful results they can, keep your website visitors happy and you’ll keep the search engines happy.
3. Increase Qualified Website Traffic
When you get it right, SEO will help you get seen by more potential customers at the right time – when they are actually searching for your products or services. Unlike traditional advertising, because you’re attracting this kind of quality traffic, people are already closer to making a purchase.
4. Track Your Return on Investment
When you’re on a tight budget, marketing can get pushed aside because it’s hard to track your return on investment. However, by using SEO strategies including onsite SEO, pay-per-click ads, and social media campaigns, you can measure the results by tracking leads and conversions with analytics tools.
5. Boost Brand Awareness and Credibility
SEO is one of the most cost-effective ways to get your business noticed by potential customers. The better your search engine rankings, the more you’ll be seen by people searching the Internet. This constant brand exposure builds your credibility, even if people don’t click through to your website. Using pay-per-click advertising with multiple ad groups and keywords will help your search engine ads show up in as many searches as possible.
6. Gain Insight Into Your Customers
Using website monitoring tools like Google Analytics helps you understand the behavior and preferences of your target audience. Find out which keywords people are using in search engines to find your site, when your visitors are most active online, which are the most popular pages on your site, and so on. All this information can be used to maximize your online exposure, and create content that is more aligned to the needs of your audience.
7. Remain Competitive
If you’re not using the latest SEO strategies to increase brand awareness, you can be sure your competitors are. Why lose out to the competition? At StevenMilanese.com, we follow the latest trends and best practices in SEO, so you can improve your search engine rankings and reach more potential customers. With solid HTML coding and clean website structure that conforms to current Internet guidelines, we can ensure you don’t get penalized by search engines and stay competitive in a crowded online environment.
8. Improve Audience Engagement
Having a long-term content marketing strategy will help boost your search engine rankings, because sites that don’t regularly update their website with fresh content will be penalized by search engines. Publishing interesting, relevant content improves customer engagement, which promotes content sharing and builds links to your website. This all plays a part in increasing your relevancy and rankings with Google and other search engines.
In Summary
Search engines are where you will reach the most potential customers, so SEO is key to boosting your visibility and website traffic. It helps you to remain competitive, improve your credibility, increase conversions, understand your audience, and track your return on investment.
At StevenMilanese.com, we specialize in building great-looking, SEO-friendly websites that reflect your brand’s personality, help you achieve your marketing goals, and boost your search engine rankings. If you’re new to SEO or simply don’t have the time, contact us to see how we can help your business grow.
